Is it hot enough for you? 2020/2021 will go down in the realtor history books as the hottest market ever experienced. Properties are receiving multiple offers, with some offers well over asking price, sometimes to the tune of tens of thousands. So why stage if demand is high? First answer – all the same reasons apply as if the market was slow; have great photos, create emotion, etc. Second answer – not all properties are selling on day one and the costs associated with so many Days on Market can be staggering. The property described in this case study is
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Staging’s purpose is to minimize time spent on the market and maximize value by creating a product with the broadest buyer appeal. Stagers watch for changes in current furniture styles, color trends, and most importantly, lifestyle changes to achieve this. Every year, sometimes more frequently, new and distinctive color palettes are shown by designers and paint companies. Furniture styles, accent pieces and accessories update with similar or greater speed. One look at the lines at HomeGoods or At Home is evidence of ever evolving trends and the impact on our lives and wallets. Lifestyle changes normally happen more organically. Before
Continue Reading →Telling clients how to prepare their home for sale is the easy part. You know what condition the house needs to be in and how it should look to get top dollar. The tricky part is getting owners to buy in and take action. If not done well, asking a homeowner to make changes often results in a poorly prepared house or worse – not getting or losing the listing. If the goal is to achieve a successful sale, homeowners must want to make the necessary adjustments. It can sometimes feel like getting a kid to eat their vegetables. We
Continue Reading →I received a call recently from a realtor I work with that was concerned about a property in Baltimore, MD. It had been on the market for nearly 4 months already and another house down the street had sold much quicker. The other property had been staged. The realtor didn’t have much of a budget for staging the newly renovated, American Foursquare house built in the 1920s in a classic Northern Baltimore neighborhood. The renovations were well done, lots of space and a great kitchen. The only problem was the house was empty and had gray everywhere. Gray walls,
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